AdWords Automated Rules Helping PPC Managers Work Smarter
3rd party automation software has always been available. The practicality of the 3rd party software has been hindered by extensive setup processes needed for the software to access AdWords along with...
View ArticleLanding Pages & Pay-Per-Click
If you are still directing Pay-Per-Click traffic to your full website, your conversion rate may be suffering. With the introduction of streamlined, un-cluttered webpages with clear call to actions...
View ArticleAdWords Mobile Targeting
Mobile Full Browsers At the AdWords campaign level settings you can find targeting for devices with full browsers. The default is targeting “All”. You can opt out of specific devices. The reporting...
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Google Adwords Advances Beta Testing of PPC Ad Email Inclusion
There’s a new AdWords format that may help advertisers accumulate better-qualified leads. There have been an increasing number of reports that advertisers are able to obtain user email addresses...
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Google AdWords Management Makes Your PPC Campaign Successful!
A sponsored search campaign can be extremely lucrative. Effective use of Pay-Per-Click (PPC) ads is a cost-effective way to increase visibility, generate revenue and track your investment....
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From Facebook Advertising to Google AdWords, an Internet Marketing Agency Can...
Your business has a website, a Facebook page and a few followers on Twitter. You have an AdWords account managed by Google and are pretty sure it brings in some new business; you’ve had a few new...
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Internet Marketing: Don’t Do-It-Yourself
There is a wealth of information available for any business owner interested in launching their own internet marketing campaign. From PPC Management to SEO, there is no shortage of blogs, tutorials and...
View ArticleMost Common Mistakes in Sponsored Search Accounts
As part of our on boarding process, we gain access to, and evaluate, existing Sponsored Search accounts. Time and time again, we come across the same mistakes that lead to wasted budget and poor...
View ArticleIn the Process of Hiring an Agency? Read This First.
Over the course of our 17 years in business, we’ve seen some pretty crazy scenarios and heard some outright falsehoods from potential clients. As with all things, agencies have different ways of...
View Article4 Tips on Making the Most Out of Your AdWords Campaign
Running an Adwords campaign can seem overwhelming at first, but you’re sure to see results if you approach your marketing strategically. Check out these four tips to see just some of the ways we are...
View ArticleAttention: AdWords Setting Updates
Once you’ve found your target audience, you need to make sure your company’s ads are being seen by them. Seems simple, right? Not always. Using Google AdWords is like a science, and using trial and...
View Article5 Most Expensive AdWords Keywords
Google AdWords can offer a smart solution for driving traffic to your company’s website. If you’ve researched potential keywords for your pay-per-click (PPC) ad campaigns, however, you’ve likely...
View ArticleGoogle Images getting more shoppable ads
How Google Images Has Improved Shoppable Ads Imagine being able to take the best of the shopping experiences found in Pinterest, Facebook, and Instagram, and then creating a spectacular mashup that...
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